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Station St, Swaffham, PE37 7LJ (show map)
Hotel Overview

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Best Western The George Hotel, Swaffham
Each day we'll check prices and send you an email for your selected dates at Best Western The George Hotel, Swaffham. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Best Western The George Hotel, Swaffham
General
On-site parking, Parking, Pets allowed, WiFi everywhere
Activities
Golf course (within 3 km)
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Breakfast in the room, Packed lunches, Restaurant, Room service, Special diet menus (on request)
Front-desk/reception area services
24-hour front desk, Luggage storage
Common areas
Sun terrace, Terrace
Cleaning services
Daily maid service
Business facilities
Fax/photocopying, Meeting/banquet facilities
Miscellaneous
Designated smoking area, Family rooms, Heating, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Bath or Shower, Bathroom, Carpeted, Desk, Electric kettle, Fan, Flat-screen TV, Free toiletries, Hairdryer, Heating, Linen, Radio, Telephone, Toilet, Towels, Wake-up service, Wardrobe/Closet
Hotel Policies
Check-In
14:00:00- hours
Check-Out
-11:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Traveller reviews

“I think this was our last stay here,the bar staff are normally very happy and welcoming.This time they were surly and un”
16 Jul 2025
We have stayed here many many times as it’s close to my mum.I will say that the bar is very over priced,you are in Swaffham not London.We are from London so know the prices there,also you should not be charging for soda water from the tap to add to wine.That’s just shocking!!!!

“Superb”
13 Jul 2025
nice room we took our dogs and it was fine, have stayed here a number of times

“Very good no complaints, staff great all good thankyou.”
12 Jul 2025
Room excellent, breakfast excellent, evening meal very nice Couldn’t fault anything.

“Superb”
10 Jul 2025
Excellent food both at breakfast and in the bar. All staff very helpful and polite.