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Avenida Playa Serena, s/n, Roquetas de Mar, 04740 (show map)
Apartment Hotel Overview
Formerly Bahia Serena
Before July 2019 Bahía Serena was known as Bahia Serena

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Bahía Serena
Each day we'll check prices and send you an email for your selected dates at Bahía Serena. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Bahía Serena
General
On-site parking, Parking, Private parking, WiFi everywhere
Activities
Billiards, Canoeing, Cycling, Darts, Diving, Fishing, Golf course (within 3 km), Hiking, Snorkelling, Table tennis, Water sport facilities (on site), Windsurfing
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Packed lunches, Restaurant, Snack bar, Vending machine (drinks), Vending machine (snacks)
Pools and wellness
Beachfront, Fitness centre, Indoor pool, Indoor pool (seasonal), Massage, Outdoor pool, Outdoor pool (seasonal), Sauna, Solarium
Transportation
Car hire, Shuttle service (surcharge)
Front-desk/reception area services
24-hour front desk, ATM/cash machine on site, Luggage storage, Private check-in/check-out, Safety deposit box, Tour desk
Common areas
Games room, Garden, Shared lounge/TV area, Sun terrace, Terrace
Entertainment and children services
Babysitting/child services, Casino, Children's playground, Entertainment staff, Evening entertainment, Karaoke, Kids' club
Cleaning services
Daily maid service, Dry cleaning, Ironing service, Laundry, Trouser press
Business facilities
Business centre, Fax/photocopying, Meeting/banquet facilities
Shops
Barber/beauty shop, Mini-market on site
Miscellaneous
Air conditioning, Designated smoking area, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Air Conditioning, Balcony, Bath or Shower, Bathroom, Bidet, Cable Channels, Coffee machine, Desk, Dining area, Dining table, Entire unit wheelchair accessible, Extra Long Beds (> 2 metres), Flat-screen TV, Free toiletries, Hairdryer, Heating, Kitchen, Kitchenette, Kitchenware, Linen, Refrigerator, Safety Deposit Box, Satellite Channels, Sea view, Seating Area, Shower, Sofa, Stovetop, Telephone, Terrace, Tile/Marble floor, Toilet, Towels, TV, Upper floors accessible by lift, View, Wake-up service, Wardrobe/Closet
Hotel Policies
Check-In
From 14:00:00 hours
Check-Out
-10:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Please note that there are 6 apartments available for guests with reduced mobility. Bathroom with shower. Guests should contact Bahia Serena in advance using the Special Request box when booking or contact the property.Please note that the remaining amount of the reservation must be paid upon arrival at the reception.Beverages are not included.Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
This property will not accommodate hen, stag or similar parties.
Traveller reviews

“Perfect for families”
11 Jul 2025
Location. It is perfect for families. The room was spacious, the decor getting old but an exceptionally clean resort. The staff are wonderful

“Last stop Serena”
08 Jul 2025
Location is really good - right on the beach and lots of restaurants and shops 👌 Hotel was pretty full but hitel accommodated very well. We have stayed in every hotel in roquetas now the Serena was the last one!!

“Fantastic stay, would recommend!”
08 Jul 2025
I was in Roquetas to see Marc Anthony from UK, with my mum and our friend who live in Spain. We decided to book this hotel due to the proximity to the stadium. Ana on reception greeted us with a big friendly smile and checked us in very efficiently. Ana was able to provide us with all the information we needed about the hotel in English which was an added bonus and very helpful. All the staff we spoke with during our stay were great. The location of this hotel is excellent, right in front of a beautiful beach surrounded by shops, bars and restaurants. Despite this being an older hotel it's very well maintained and spotlessly clean throughout. The air con in the room was brilliant, much needed in the 40+ degree heat. The choice of food in the main buffet is excellent and everyone found something they liked. The food was replenished regularly, cooked well and tasty. Modern bathroom in the room with walk in shower, very hot and powerful. Lots of plug sockets and wardrobe space . Lovely soft cotton sheets and towels. Lots of sunbed's around the pool, no problem getting a nice spot. Lovely modern pool bar, not too expensive.

“Loved it, a great hotel, lovely people, very Spanish, great escape from home”
02 Jul 2025
Location amazing, loved the pool, staff very friendly, a super holiday :)