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39-40 Dorset Square Hotel, London, NW1 6QN (show map)
Hotel Overview
Formerly Dorset Square Hotel
Before January 2019 Dorset Square Hotel, Firmdale Hotels was known as Dorset Square Hotel

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Dorset Square Hotel, Firmdale Hotels
Each day we'll check prices and send you an email for your selected dates at Dorset Square Hotel, Firmdale Hotels. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Dorset Square Hotel, Firmdale Hotels
General
WiFi everywhere
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Breakfast in the room, Packed lunches, Restaurant, Room service, Special diet menus (on request)
Front-desk/reception area services
24-hour front desk, Concierge service, Currency exchange, Luggage storage
Common areas
Garden
Entertainment and children services
Babysitting/child services
Cleaning services
Dry cleaning, Ironing service, Laundry, Trouser press
Business facilities
Fax/photocopying
Miscellaneous
Air conditioning, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Air Conditioning, Bathrobe, Bathroom, Carpeted, Flat-screen TV, Free toiletries, Hairdryer, Heating, Radio, Safety Deposit Box, Satellite Channels, Shower, Telephone, TV, Wake-up service, Wardrobe/Closet
Hotel Policies
Check-In
15:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Please note, the Deluxe Room, Suite and Superior Suite are the only room types which can accommodate extra beds or cots.Please inform in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.
Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Traveller reviews

“A comfortable stay.”
01 Aug 2025
The location is excellent and the hotel is very comfortable. The staff are polite and friendly.

“A very comfortable stay in an immaculate hotel with incredibly friendly staff!”
28 Jul 2025
Very comfortable boutique hotel 2 minute walk from Marleybone Station and in very close proximity to Oxford Street. The staff were all incredibly helpful and the hotel is absolutely immaculate.

“Great location, spotless room, nice staff.”
05 Jul 2025
- Everything was perfect. - I did not eat at the hotel but my husband ate an omelette for breakfast and thought it was nice. There is a Costa Coffee opposite and some restaurants in the area if you don’t want to eat at the hotel. - We had to ask for kettle (tea set) to be brought to the room, which happened quickly. Not necessarily a bad thing as without it there is more space if you need it. - A discretionary service charge is added on at the end. You are informed about this at the beginning of your stay. - Be warned there are stairs, no lift.

“Perfect location for a luxury, cosy stay”
23 Jun 2025
Beautiful hotel, great staff and excellent location