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Via Panzani 2, Florence, 50123 (show map)
Hotel Overview
Formerly Hotel La Gioconda
Before March 2019 The Frame Hotel was known as Hotel La Gioconda
Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Superior Double or Twin RoomSetup a Price Alert for The Frame Hotel
Each day we'll check prices and send you an email for your selected dates at The Frame Hotel. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of The Frame Hotel
General
Parking, Pets allowed, Private parking, WiFi everywhere
Activities
Cycling
Services
Free WiFi, Internet services, WiFi
Food & Drink
Breakfast in the room, Room service, Special diet menus (on request), Vending machine (drinks)
Pools and wellness
Massage
Transportation
Airport shuttle, Airport shuttle (surcharge), Shuttle service (surcharge)
Front-desk/reception area services
24-hour front desk, Concierge service, Express check-in/check-out, Luggage storage, Safety deposit box, Tour desk
Common areas
Shared lounge/TV area
Entertainment and children services
Babysitting/child services
Cleaning services
Daily maid service, Dry cleaning, Ironing service, Laundry, Trouser press
Business facilities
Fax/photocopying
Miscellaneous
Air conditioning, Allergy-free room, Designated smoking area, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms, Non-smoking throughout, Soundproof rooms
Room facilities [ These may vary room to room ]
Additional bathroom, Additional Toilet, Air Conditioning, Balcony, Bath, Bath or Shower, Bathrobe, Bathroom, Bidet, City view, Clothes rack, Coffee machine, Desk, Electric kettle, Executive Lounge Access, Extra Long Beds (> 2 metres), Flat-screen TV, Free toiletries, Hairdryer, Heating, Hot Tub, Hypoallergenic, Interconnected room(s) available, Landmark view, Laptop safe, Linen, Minibar, Outdoor furniture, Radio, Refrigerator, Safety Deposit Box, Satellite Channels, Seating Area, Shower, Slippers, Sofa, Soundproofing, Spa Bath, Tea/Coffee Maker, Telephone, Terrace, Tile/Marble floor, Toilet, Towels, TV, Upper floors accessible by lift, View, Wake Up Service/Alarm Clock, Wake-up service
Hotel Policies
Check-In
15:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.
Traveller reviews
Harriet “Great service. Great location.”
15 Mar 2026
Such great staff. Each time I came in or left they were kind, thoughtful and offered help.
Stuart “Superb”
13 Mar 2026
Lovely hotel. Clean and well appointed rooms. Fantastic location. Easy walking distance to all attractions and restaurants.
Danelle “Perfect for a stay in Florence”
10 Mar 2026
The location was perfect. Rooms are small but have everything you need and very clean. Staff are helpful and you get free sparkling or water refills. The building has kept if historic charm but has all the modern amenities.
Diogo “Small rooms but a perfect choice to explore Florence”
23 Feb 2026
Perfect location (less than 5min to the main square). The staff was very helpfull and friendly. Car park was also very close by as well as the train station.
