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Piazza Santa Maria Novella 21, Florence, 50123 (show map)
Hotel Overview
Formerly Hotel Rosso23
Before November 2021 Hotel Rosso23 - WTB Hotels was known as Hotel Rosso23
Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Superior Double RoomSetup a Price Alert for Hotel Rosso23 - WTB Hotels
Each day we'll check prices and send you an email for your selected dates at Hotel Rosso23 - WTB Hotels. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Hotel Rosso23 - WTB Hotels
General
Parking, Pets allowed, Private parking, WiFi everywhere
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Room service, Snack bar
Front-desk/reception area services
24-hour front desk, Valet parking
Miscellaneous
Air conditioning, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms
Room facilities [ These may vary room to room ]
Air Conditioning, Bath, Bath or Shower, Bathroom, City view, Desk, Electric kettle, Flat-screen TV, Hairdryer, Heating, Minibar, Safety Deposit Box, Satellite Channels, Shower, Telephone, Toilet, TV, View
Hotel Policies
Check-In
14:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
When booking more than 5 rooms, different conditions and additional supplements may apply.
Traveller reviews
Mills “Beautiful Florence”
18 Aug 2025
The location was ideal and was a short walk from the main train station. Restaurants are located directly out the front of the hotel in the Piazza. All the attractions of Florence were within a 15 minute walk from the hotel and the town is beautiful and clean, which made the walks very pleasant. The breakfast at the hotel was a great way to commence the day, hot and cold food were available. The staff were first class and accommodating at all times.
Andrea “Really classy, welcoming hotel with great staff and comfortable rooms.”
17 Aug 2025
The hotel is part of Garibaldi Blu hotel, and when arriving we could not find the entrance until a nearby waiter pointed it out. The hotel is in Piazza Santa Maria Novella, and the area is very safe and full of restaurants. The hotel really earns its 4-star rating as there are great, comfortable facilities such as a great lobby and helpful front desk, large rooms and very comfortable beds. The breakfast was great with a large selection of sweet and savoury items, and you can order a cappuccino included with breakfast which was one of the best we had in all of Italy! The location is a few minutes from SM Novella train station and very practical for people travelling by train, like we were.
whearity “Superb”
02 Aug 2025
So quirky and beautiful.Fab location on the square.Walking distance to all the sights and also near train station .Very convenient
Alexandra “Good”
20 Jul 2025
Great location, large palatial room, very comfortable; late check out.
