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20 Fairview Road, Barrie, L4N 4P3 (show map)
Hotel Overview
Formerly Allure Hotel & Conference Centre
Before November 2021 Allure Hotel & Conference Centre, Ascend Hotel Collection was known as Allure Hotel & Conference Centre
Before October 2021 Allure Hotel & Conference Centre, Ascend Hotel Collection was known as Holiday Inn Barrie Hotel & Conference Centre, an IHG hotel
Before July 2021 Allure Hotel & Conference Centre, Ascend Hotel Collection was known as Holiday Inn Barrie Hotel & Conference Centre
Before April 2021 Allure Hotel & Conference Centre, Ascend Hotel Collection was known as Holiday Inn Barrie Hotel & Conference Centre

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Allure Hotel & Conference Centre, Ascend Hotel Collection
Each day we'll check prices and send you an email for your selected dates at Allure Hotel & Conference Centre, Ascend Hotel Collection. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Allure Hotel & Conference Centre, Ascend Hotel Collection
General
Free parking, On-site parking, Parking, Pets allowed, Private parking, WiFi everywhere
Activities
Golf course (within 3 km), Skiing
Services
Free WiFi, Internet services, WiFi
Food & Drink
BBQ facilities, Restaurant, Snack bar, Vending machine (drinks)
Pools and wellness
Fitness centre, Indoor pool, Indoor pool (all year)
Front-desk/reception area services
24-hour front desk, ATM/cash machine on site, Express check-in/check-out, Luggage storage
Common areas
Garden
Cleaning services
Daily maid service, Dry cleaning, Ironing service, Laundry
Business facilities
Business centre, Fax/photocopying, Meeting/banquet facilities
Miscellaneous
Air conditioning, Designated smoking area, Facilities for disabled guests, Heating, Lift, Non-smoking rooms, Non-smoking throughout
Room facilities [ These may vary room to room ]
Air Conditioning, Alarm clock, Bath, Cable Channels, Desk, Ironing Facilities, Microwave, Radio, Refrigerator, Satellite Channels, Seating Area, Tea/Coffee Maker, TV
Hotel Policies
Check-In
15:00:00- hours
Check-Out
-11:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
Upon check-in photo identification and credit card is required. All special requests are subject to availability upon check-in. Special requests cannot be guaranteed and may incur additional charges.Please note: Guests making reservations through this site are not eligible to receive Choice Privilege Points.For any Room Including Breakfast: The Rate includes a coupon redeemable for breakfast in the hotel restaurant. Limit 20 US dollars per room per day.Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Traveller reviews

“Very good”
06 Sep 2025
The hotel staff was very accommodating. I had a personal issue. They were great to help me with my reservations. The room posted online was not dog-friendly. The hotel front desk was awesome in helping me change to a pet-friendly room. The parking is easy and accessible to any part of the hotel.

“Efficient, not unpleasant.”
04 Aug 2025
It was one of the few hotels offering a single night rental on the weekend which is realistic and appreciated. Staff were efficient and unobstructive which is all I ask for.

“As a beautiful place. Yasmin from reception and Catherine from the bar were very nice and helpful.”
18 May 2025
Loved the room and the staff were very friendly and helpful

“Xmas overnight”
27 Dec 2024
Great location, bed, pillows and duvet were amazing, we had a king executive room